Updated: Dec 23, 2019
While content still remains significant for profitable marketing, the way content is created and used for marketing is continuously changing. As we have already crossed the mid of 2019, some content marketing trends are going to dominate in 2019-2020:
1. Authenticity and transparency
Authenticity and transparency always have great importance. Your content needs to reflect the goals and purpose of your brand to target the right audience. Authenticity is the factor that ensures conversions.
2. Increasing brand collaboration
Marketing strategy and design are even more enhanced due to increasing brand collaboration. A number of well-reputed brands are collaborating with each other to enhance each other's value and the overall market. When two brands create content together, it can be used on different channels used by both companies.
3. Development of multimedia content
Multimedia content has become an important part of content marketing and has come forward as a rising trend. It would not be wrong to put that it has become a necessity.
Internet users prefer video content today. Videos account for more than 80% of internet traffic, and so, it has to be a change bringing an element of your marketing strategy.
4. Micro-moment marketing
Google stresses upon micro-moment marketing. ‘Forever content’ is an old term now. You need to be available in all the micro-moments with influencing content as buyer trends change almost every day now. A marketing design that incorporates micro-moment contenting has all the powers now.
5. Understanding consumer behavior
Marketing content needs to target consumer behavior for profitable sales. Understanding what your audience is looking for, and creating the content accordingly is a key. Needless to say, this is going to be the most dominating content marketing trend in 2020.