One of the primary issues for traditional businesses today is the lack of marketing resources. Entrepreneurship means you need to be creative with a limited budget.
Fortunately, there are many ways to engage, grow, and maintain a customer base. The progress of digital marketing has transformed the strategies for business owners to develop a brand and attract buyers.
At Digitaling Media, we are constantly exploring innovative ways to support our clients' marketing needs. So, here are the top five low-effort ways you can do now to market your traditional business.
Cross-Promotion
One of the easiest and best strategies you can implement in your marketing efforts is cross-promotion with partners. This technique effectively expands the brand's reach by promoting your products and services to a new market.
There are many opportunities for cross-promotion as you can contact non-competing companies within your industry and ventures that are complementary to yours.
Hundreds of bloggers and influencers in your niche or similar have the potential to influence people into buying your product or service. Through this affordable marketing technique, it's possible to increase your revenue and brand recognition in no time!
Content Creation
Another low-effort technique to promote your brand is by creating valuable content. Content creation might seem odd to you like a traditional business owner, but this strategy will help you grow your company.
When you write a blog article, an email series, or create a social media post, you share your expertise as you know what you're talking about.
You must create content frequently if you want to position yourself as an authority. This marketing strategy is excellent for attracting buyers, followers, and leads.
Leveraging Scalable Advertising Channels
Small business owners can effectively leverage scalable advertising channels. This marketing technique is terrific for promoting your company's message across different digital marketing platforms.
For this strategy to succeed, your marketing team must pass the same message between these different platforms. Communicating and transmitting the same personalized user experience is crucial to promote your brand on social media, web, blogs, apps, text notifications, email, and more.
Email Marketing
Adopting an email marketing strategy has multiple benefits for traditional businesses, especially those with a low marketing budget.
Email marketing can support your business growth, target new leads, keep in touch with recurrent customers, diminish acquisition costs, and increase revenue.
This strategy involves sending an automated email series as part of your marketing campaign or sending promotional emails to promote a specific product, service, offer, or event.
Google My Business
Every day millions of people look online for a wide variety of information, such as coffee shops, fashion boutiques near me, home repair businesses, and much more. That's why it's vital to become more visible by using Google My Business.
Google My Business is a free service specifically developed to promote local companies online. This terrific tool allows business owners to appear on the search engine's first page, resulting in more views, traffic, and revenue.
It's your job to optimize your Google My Business account to ensure your business growth.
There you have it! These are five low-effort ways you can implement right now to market your traditional business. Just remember to be patient, consistent, and creative!